Just because you are not a writer, it doesn’t mean that your business has to suffer. Instead of pulling out hairs over that business manual or press release you could outsource your project to a writing professional.
What is outsourcing?
Outsourcing or contracting is when you obtain a company or individual (outside of your organization) to complete a task or series of tasks.
Why should you outsource your writing projects?
1. You want great results – Writing great copy is a skill that everyone does not possess. Why give your business a mediocre image when you can have a high quality one? When you outsource your writing projects, you are handing your project to someone who is skilled.
2. You don’t have time to learn how to write great copy- You have to check your email, go to meetings, plan the budget, meet with clients, shop for supplies; do you really have time to write content? When you outsource your writing project, you simply make a phone call (or send an email) and you no longer have to worry about completing the task.
3. You don’t have the resources to hire an employee- Hiring employees can get expensive. Not only do you have to have office space, a computer, and other supplies; but you also have to pay for taxes, medical expenses, vacation time, workers comp and other operating costs. When you outsource you save money by eliminating the expenses that come with employees.
4. You don’t like to write- If you wanted to be a writer, you’d be in a different profession. Why suffer through writing documents when your time could be used tending to an aspect of business you enjoy. When you outsource you are enabling someone who loves writing to complete the task. And who would you rather trust? An employee who would rather be doing something else or a professional who loves what they are doing?
What kind of writing projects can be outsourced?
Just about any writing that you need done can be outsourced. This includes press releases, web copy, web content, brochures, manuals, presentations, handbooks, flyers, sales letters, ezines and more.
Suggestions for outsourcing:
A true professional will invest in their own website and domain name as opposed to using free hosting. This shows that they are dedicated to their craft and it’s not just a hobby.
A true professional has a portfolio (either online or off) and they will be more than willing to show you examples of their previous work.
A true professional will ask you questions. Frequently companies who are new to outsourcing don’t quite understand that they have to be somewhat involved in the process. Someone who delivers high quality work understands that they cannot guess what you want.
A true professional values their worth and can prove why they are worth the price. It will be quite easy for you to find a contractor who charges less than minimum wage. However, you must keep in mind that you get what you pay for. If you are expecting high quality work, you are going to have to pay for it.
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Rabu, 01 Maret 2017
Why The Reverse Funnel System Makes Success Easy
The Reverse Funnel System (RFS) was developed by the Inner Circle as a fully automated, marketing tool to run your Global Resorts Network (GRN) business.
RFS works for you by providing expert copy and thought through psychology at your fingertips for lease. You pay the Inner Circle monthly and they lease you your own personal copy of RFS.
RFS could be linked to any business opportunity but the members of The Inner Circle choose GRN because of the powerful motivator that is thousand dollar commissions. If it was extremely difficult to sell a three thousand dollar product I am sure the Inner Circle would have reviewed this decision but the fact is it is not. People want to spend three thousand dollars on an opportunity that can easily make them three thousand a week. You just need to remind them.
You remind them by preparing them to see the sight by driving them to click your URL to your copy of RFS. You can do this in a variety of ways.
Join co-ops – it always will add to your marketing efforts to join a co-op and get a certain number of paid leads sent to you every month. Send them to the reverse funnel system and boost your click through.
Give the opportunity to your friends in MySpace – It’s MySpace, everybody is potentially your friend. Help them out by casually befriending them so they can view the success that is your life via profile information and give them the opportunity to make a grab for it to.
Write some class act personal growth and success blogs, wage drama in a forum venue, preach the potential through article directories, back link everything to you copy of RFS.
In no time you should have sales coming in and plenty of people with their foot in the door for you to contact and convince. As long as you maintain that YOU will be a positive influence in the lives of your down line and that YOU won’t be happy with your success unless they are succeeding you will keep your team happy, be a motivational force in their efforts and make more money.
RFS works for you by providing expert copy and thought through psychology at your fingertips for lease. You pay the Inner Circle monthly and they lease you your own personal copy of RFS.
RFS could be linked to any business opportunity but the members of The Inner Circle choose GRN because of the powerful motivator that is thousand dollar commissions. If it was extremely difficult to sell a three thousand dollar product I am sure the Inner Circle would have reviewed this decision but the fact is it is not. People want to spend three thousand dollars on an opportunity that can easily make them three thousand a week. You just need to remind them.
You remind them by preparing them to see the sight by driving them to click your URL to your copy of RFS. You can do this in a variety of ways.
Join co-ops – it always will add to your marketing efforts to join a co-op and get a certain number of paid leads sent to you every month. Send them to the reverse funnel system and boost your click through.
Give the opportunity to your friends in MySpace – It’s MySpace, everybody is potentially your friend. Help them out by casually befriending them so they can view the success that is your life via profile information and give them the opportunity to make a grab for it to.
Write some class act personal growth and success blogs, wage drama in a forum venue, preach the potential through article directories, back link everything to you copy of RFS.
In no time you should have sales coming in and plenty of people with their foot in the door for you to contact and convince. As long as you maintain that YOU will be a positive influence in the lives of your down line and that YOU won’t be happy with your success unless they are succeeding you will keep your team happy, be a motivational force in their efforts and make more money.
Why Use Search Engine Optimization?
If you are newer to the concept of SEO (short for Search Engine Optimization) you might be wondering what all the fuss is about. However if you have been running a website for a while you have probably noticed the necessity for this practice which is essentially the fine art of making your website easier to find for people searching it using “niche language.”
Niche language simply means using terms and phrases in your website or blog copy that are most commonly used by people when they type what they are looking for into a search engine. These phrases are also noted and collected by the search engine bots and spiders that belong to the search engines. The more friendly the copy in your web site is to the search engine spiders, the more likely people are to find you (which of course increases your sales.) In addition, the more hits you get from people searching for your products or services the higher your web site will be indexed on the search engine pages.
Remember how web pages work! It is basically one big popularity contest. Essentially the more hits you have, the higher your ranking is in the search engines. This leads to more business and more hits and a website that is the equivalent of a wealthy rising cyber star!
To use a metaphor – let’s say that the launching of your web site is like a launch party. Launching a website without any type of SEO is like throwing a party and forgetting to invite people.
Or you can also compare it to a party where the invitations are sent out in a language that is not recognized by the guests.
Launching your website should be an exciting event. The reasons events (and the launches of new web sites) often fail is because:
1. You fail to list your website's URL properly in search engines or when you completely ignore the section in URL submission sites that ask you to fill out keywords.
2.Your customers can't find the party. This can happen when you decide to go the cheap route and opt for a free hosted domain instead of your own domain name. This is a case where customers can’t find your address. A good example is the person who opts for a split domain, which very often leads a visitor to your host’s site and not to your’s. The free bravenet.com and freeserver.com sites are notorious examples of free websites that offer split domain names for nothing.
3. They have found your website address but are greeted with 404 message that that informs you that a site has mysteriously disappeared or been removed. This can also happen because you opted for a free domain name or a host with limited bandwidth.
In a nutshell, Search Engine Optimization is the process of making your web site as identifiable as possible to both people and search engines. If this sounds like it might be difficult and schizophrenic thing to accomplish it is.
This is because having a people-friendly web site is not the same as having a search engine friendly web site. A search engine friendly web site is one that appeals to tiny robots called “spiders” that search the World Wide Web for your site every time some one types in a search for information. The idea is to have copy on your website that is a combination of both.
The intention of SEO copywriting is to elevate your site's ranking in the search engines by including what are called targeted keywords and keyword descriptions right in the body of the text. These keywords are obtained by finding out how people phrase their requests when they input a request into the search engines.
Most people obtain their keywords by doing a bit of market research. The keyword content is located by using a keyword search tool such as the Overture keyword search tool. Once the top ten to twenty most-searched-for keywords are found, articles are then created around each of these key phrases and posted to the web site. Each of these new search engine optimized articles creates new pages or the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines.
Being savvy about SEO is not rocket science. However it does means knowing a bit about html and keyword optimization. It entails knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell when you submit your site to the search engines.
Practicing effective SEO techniques can involve using simple market research skills but it is not as technical as it sounds. Some of the best marketers in fact would say that to some extent it also involves using your intuition to second-guess what your customers might be looking for every time they use a search engine such as Google or Yahoo to search for a product.
In this e-book we are going to take you through the basics of how to create a search engine friendly site including how to create a search engine friendly web-page, (or blog page) how to submit your URL to the search engines and how to optimize your site using search engine friendly content.
The reason it is so important for you to know how to talk to robots is because it is an aspect of web site and e commerce marketing that is vital to the branding and marketing of your product or service. By doing just a few simple things, you can give your web site an edge over the competition’s by making your business recognizable to both spiders and potential visitors alike.
Niche language simply means using terms and phrases in your website or blog copy that are most commonly used by people when they type what they are looking for into a search engine. These phrases are also noted and collected by the search engine bots and spiders that belong to the search engines. The more friendly the copy in your web site is to the search engine spiders, the more likely people are to find you (which of course increases your sales.) In addition, the more hits you get from people searching for your products or services the higher your web site will be indexed on the search engine pages.
Remember how web pages work! It is basically one big popularity contest. Essentially the more hits you have, the higher your ranking is in the search engines. This leads to more business and more hits and a website that is the equivalent of a wealthy rising cyber star!
To use a metaphor – let’s say that the launching of your web site is like a launch party. Launching a website without any type of SEO is like throwing a party and forgetting to invite people.
Or you can also compare it to a party where the invitations are sent out in a language that is not recognized by the guests.
Launching your website should be an exciting event. The reasons events (and the launches of new web sites) often fail is because:
1. You fail to list your website's URL properly in search engines or when you completely ignore the section in URL submission sites that ask you to fill out keywords.
2.Your customers can't find the party. This can happen when you decide to go the cheap route and opt for a free hosted domain instead of your own domain name. This is a case where customers can’t find your address. A good example is the person who opts for a split domain, which very often leads a visitor to your host’s site and not to your’s. The free bravenet.com and freeserver.com sites are notorious examples of free websites that offer split domain names for nothing.
3. They have found your website address but are greeted with 404 message that that informs you that a site has mysteriously disappeared or been removed. This can also happen because you opted for a free domain name or a host with limited bandwidth.
In a nutshell, Search Engine Optimization is the process of making your web site as identifiable as possible to both people and search engines. If this sounds like it might be difficult and schizophrenic thing to accomplish it is.
This is because having a people-friendly web site is not the same as having a search engine friendly web site. A search engine friendly web site is one that appeals to tiny robots called “spiders” that search the World Wide Web for your site every time some one types in a search for information. The idea is to have copy on your website that is a combination of both.
The intention of SEO copywriting is to elevate your site's ranking in the search engines by including what are called targeted keywords and keyword descriptions right in the body of the text. These keywords are obtained by finding out how people phrase their requests when they input a request into the search engines.
Most people obtain their keywords by doing a bit of market research. The keyword content is located by using a keyword search tool such as the Overture keyword search tool. Once the top ten to twenty most-searched-for keywords are found, articles are then created around each of these key phrases and posted to the web site. Each of these new search engine optimized articles creates new pages or the search engines to spider when people type in those key phrases during a search. So in essence the search engine optimized article is mainly a way to increase sales or membership conversions by increasing your visibility in the search engines.
Being savvy about SEO is not rocket science. However it does means knowing a bit about html and keyword optimization. It entails knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell when you submit your site to the search engines.
Practicing effective SEO techniques can involve using simple market research skills but it is not as technical as it sounds. Some of the best marketers in fact would say that to some extent it also involves using your intuition to second-guess what your customers might be looking for every time they use a search engine such as Google or Yahoo to search for a product.
In this e-book we are going to take you through the basics of how to create a search engine friendly site including how to create a search engine friendly web-page, (or blog page) how to submit your URL to the search engines and how to optimize your site using search engine friendly content.
The reason it is so important for you to know how to talk to robots is because it is an aspect of web site and e commerce marketing that is vital to the branding and marketing of your product or service. By doing just a few simple things, you can give your web site an edge over the competition’s by making your business recognizable to both spiders and potential visitors alike.
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